Google ZMOT Study

Google recently completed a comprehensive study on the shift in the buying habits of consumers and how they utilize their technology resources to reach a buying decision.

Depending on the product it was determined that a buyer will touch an average of 18.1 sources of information prior to making their buying decision.

Below is a couple of short videos regarding these facts.

ZMOT Automotive

ZMOT Retail

These truths are consistent through most industries and even B2B sales.

So ask yourself, who will dominate the Zero Moment Of Truth in your market, you or your competition?

Get your FREE Comprehensive Report emailed to you today and see the steps you can take to dominate ZMOT in your market.