Online vs Traditional

  • Fact: 85% of all web traffic comes from search engines
  • Fact: 14% of Google clicks come from paid search and 86% of clicks are organic
  • Fact: 450 Million searches/day in North America alone
  • Fact: 60% of all searchers NEVER go past the 1st page
  • Fact: 70% of ALL searches are done on Google sites
  • Fact: 70% of people have used the internet to find a local business in the last 12 months
  • Fact: 69% of local consumers trust online reviews as much as personal recommendations

Traditional advertising forces businesses to use a “shotgun” approach by spending thousands of dollars on ads that are rarely seen because people are simply not interested at the time the ads appear in their mailbox or newspaper, on their radio or TV, or in a flyer hand-delivered to their door.  Using these types of media is like “fishing” for customers by scattering “bait” across a landmass that is only 1-3% covered by water and then waiting for a customer to “bite”.  The other 97-99% goes in the garbage or is never seen.  Since you are paying for 100% of that advertising, it is simply not the most cost-effective use of your advertising dollars,

Now lets take a look at Internet Marketing.

Using an example of Search “Insurance in Rockford Illinois”

That search term was used 4,360,000 times last month

If you were in the #1 position for Google search  1,836,868 people would have viewed your offering.